Swiss Institute of Cultural Diplomacy (SICD) is a research and educational philanthropic institution based in Switzerland (Geneva). Since 2018 we have been studying the connection between cultural differences and professional success, building communities and spreading innovative knowledge. The approach which inspired us was tested by the variety of Fortune top 1000 companies, diplomatic missions and international organizations (including IBM, FIFA, UN, etc). COVID – 19 has changed professional life forever by moving business online. Most widely used professional web services and products were developed by the USA based companies. As of January 2020, English was the most popular language online, representing 25.9 percent of worldwide internet users. Swiss Institute of Cultural Diplomacy launches a global survey based on 7 mental images discovered by a famous scientist Huib Wursten and Hofstede’s cultural dimensions theory. The aim is to study how the professional environment changed for international diplomats and executives worldwide. Our dedicated partner is Diplomatic Society of St. Gabriel, the biggest fraternity of diplomats, consular officials and other international relations professionals, Swiss and international businesses and NGOs. Please, follow the links to share with us how COVID – 19 has changed professional life.
For Diplomats: kungahuset